We didn't see ourselves on the shelf - so we built our own.

TAD started as a question: Why is it so hard to find beauty that truly works for African skin, hair, and culture?

That question became a search. That search became a system.

Now, TAD is curating the best of global and African brands - through the lens of our people, our science, and our stories.

This is not about trends. It's about truth. No more whitening creams. No more one-type-fits-all.

Just a carefully built ecosystem for Africans who care about what they put on their skin and in their hair.