The African Beauty Brands You Should Know Right Now
1. Bask & Lather Co.
From Nigeria/USA. Specialty: Haircare. Bask & Lather Co. has earned a cult following for its highly effective hair growth serums and scalp care products. Using natural, scalp-loving ingredients, the brand empowers women to embrace and nurture their natural hair textures — turning haircare into an act of self-love.
2. R&R Luxury
From Ghana. Specialty: Skincare. R&R Luxury transforms indigenous ingredients like shea butter, coconut oil, and baobab oil into spa-worthy skincare essentials. Its commitment to sustainability and ethical sourcing makes every product as good for the planet as it is for your skin.
3. Arami
From Nigeria. Specialty: Minimalist Skincare. Arami is known for its simple yet indulgent approach to skincare, offering oils, butters, and scrubs that nourish the skin with nature’s purest ingredients. Its clean, minimalist packaging reflects a “less is more” philosophy.
4. Yanga Beauty
From Nigeria. Specialty: Makeup. Yanga Beauty has become a favorite for makeup lovers with richly pigmented lipsticks, precision eyeliners, and tools that cater to African beauty needs. The brand celebrates bold, confident self-expression.
5. Amali Cosmetics
From Nigeria. Specialty: Nailcare. Amali Cosmetics brings luxury nailcare to the African beauty scene with richly pigmented, long-lasting polishes. The products are vegan, cruelty-free, and designed to complement all skin tones — from nudes to bold brights.
Why These Brands Matter
These beauty brands are more than product lines; they are cultural ambassadors. They represent the creativity, resilience, and innovation of African entrepreneurship while proving that the continent’s beauty industry is ready to compete on the global stage.
When you support them, you’re investing in more than beauty — you’re fueling a movement that’s changing the way the world sees Africa. At TAD, we’ll keep curating the names and stories shaping African beauty. The future is radiant — and it’s African.