Beauty that speaks your skin's language.
Curated products. Honest reviews. A safe space for Africans to find beauty that works.
Curation Over Clutter.
Every product earns its place. We test everything so you don't have to.
For the Culture, By the Culture.
Celebrating and serving the diverse beauty of the African diaspora.
TAD Picks for Oily Skin
Say goodbye to shine, not your glow.
Textured Hair Must-Haves
Kinks, coils, and curls? We got you.
Sensitive Skin? Try These
No gimmicks. Just gentle, effective care.
Why TAD Exists
We built TAD because we were tired of guessing.
Because African skin deserves more than "one-size-fits-all."
Because your beauty isn't an afterthought - it's the blueprint.
TAD is not just another beauty store. It's a movement. Built by a community that's tired of hype and hungry for results.
The Mirror Series
5 Moisturizers That Actually Work in Nigerian Heat
How We Curate: The TAD Product Approval Process
The African Brands You Should Know Right Now
We're not just selling beauty.
We're building a tribe.
For Customers
Join the #TADTribe. Share your reviews, join live sessions, attend beauty meetups, and help shape what gets stocked.
Join the TribeFor Creators & Influencers
We don't care how many followers you have. We care if you care. Want to collaborate, create content, or test unreleased products?
For Educators & Experts
Got beauty knowledge rooted in Africa? Want to teach a class or co-host a live session? Let's talk.
Work With Us
For Brands
Want to get your product in front of a powerful, growing African audience that actually cares? We curate. We test. We spotlight what works.
Apply to Partner with TAD
For Creators
You love beauty. You tell the truth. You create for the culture. TAD is your home.
Join the Creator ProgramBe the first to know.
Get early access to drops, reviews, and skin education straight from the TAD tribe.